As a store manager or a head office team member, monitoring the number of opportunities entering your store will build up a factual picture of customer traffic hourly, daily, weekly, and year-on-year. Carrying out all-important footfall analysis will allow you to make business critical, operational and strategic decisions that will drive conversion rates, optimise staff, and improve merchandising and store displays.
Any marketing campaign faces an uncertainty of its future success. What is the point of conversion for leads? How many people are engaging with your marketing campaign? What’s the biggest draw for visitors to your marketing campaign? How many new and repeat visitors to your stores with your campaign?
These questions need to be answered when measuring your marketing campaign’s effectiveness. Pyxis In-Store Analytic will help measure your marketing campaign’s success.
Shape store strategy and design around powerful metrics that complete the shoppers’ journey. Knowing the full customer journey and building analytics before customers have stepped foot inside your store, allows you to build detailed customer profiles and target segments more successfully.
Take advantage of window displays that engage passing traffic, complement in store merchandise to increase dwell times and ultimately drive up sales results.
Shoppers hate to queue. Extensive research proves that queuing at the checkout is the number one cause of customer dissatisfaction in retailing. Key ways to build customer loyalty and encourage spending is to ensure short queues and reinforce the expectation.
The retail experience is repeated across other sectors. From high street banks to theme parks, reducing queuing and making more effective use of checkout staff and customer service representatives is now a business imperative
A comprehensive location platform to enhance your in-store experience
ACS Corporation offers a single platform to maximize the potential of your most important asset: your store. Measure how each investment in marketing, operations and service impacts every segment of your customer base from first time visitors to loyal fans. Launch proximity marketing campaigns that enhance the in-store experience for each of these customer segments.